Sol de Janeiro appointed Jordan Saxemard as Global Chief Marketing & Digital Officer, effective immediately.

He will report directly to Heela Yang, Co-Founder and Chief Executive Officer of Sol de Janeiro. The appointment marks a new chapter for Sol de Janeiro as the brand amplifies its global mission of celebratory beauty and deepens its emotional connection with customers worldwide.

Heela Yang, CEO & Co-Founder of Sol de Janeiro, said, 

“As we enter our next chapter, I am excited to partner with Jordan to continue bringing our joyful, inclusive vision of beauty to more people around the world. Jordan brings a rare mix of analytical rigor, creative vision, and global experience. He has proven throughout his career that he can grow brands that are both emotionally resonant and commercially powerful. His understanding of how culture, innovation, and community intersect will be instrumental as Sol de Janeiro continues its evolution as a global lifestyle brand rooted in joy.”

A French-American global executive and creative leader with over two decades of experience, Saxemard joins Sol de Janeiro to lead global brand and product marketing, communications, digital, and consumer engagement strategy. 

Saxemard commented,

“When I first moved to the United States, in 2016, one of the very first products that caught my attention was Sol de Janeiro’s now-iconic Brazilian Bum Bum Cream. The scent, the storytelling, the confidence—everything about it felt instantly joyful and unapologetically original. Watching Sol de Janeiro grow from a cult favorite into a global phenomenon approaching two billion in sales has been one of the most remarkable beauty success stories of the last decade.”

Saxemard joins Sol de Janeiro following senior leadership roles across beauty, luxury, and technology. 

Recently, he served as President for the Americas and EMEA at Dyson, leading the commercial and marketing transformation of the Dyson Airwrap.

Before that, he held a 12-year tenure at Coty Luxury. Saxemard helped with the turnaround and expansion of Gucci Beauty—revamping the brand’s fragrance pillars, and leading the relaunch of Gucci Makeup. 

Beyond Gucci, he oversaw marketing and commercial strategy across fragrance, makeup, skincare, and nail, partnering with leading fashion and lifestyle brands such as Tiffany & Co., Chloé, Bottega Veneta, Miu Miu, and Philosophy Skincare.

An early champion of digital transformation, he is known for blending data-driven insight with emotional storytelling to create high-impact consumer experiences.

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